| 2025 |
Marketing Management 17th Edition
|
Philip Kotler, Kevin Keller, Alexander Chernev
|
Book
|
| 2024 |
From Stigma to Competence: ‘Black-Owned’ Labels and Expertise Stereotypes in Psychoactive Drug Markets
|
Chethana Achar
|
Working Paper
|
| 2024 |
Emotion and Motion: Toward Emotion Recognition Based on Standing and Walking,
Plos One
|
Angela Y. Lee, Raziel Riemer
|
Article
|
| 2024 |
Understanding Effective Consumer Advertising and Word of Mouth through Personalized Persuasion
|
Jacob Teeny
|
Book Chapter
|
| 2024 |
The Potential of Generative AI for Personalized Persuasion at Scale,
Scientific Reports
|
Jacob Teeny, Sandra Matz, Sumer Vaid, Heinrich Peters, Gabriella Harari, Moran Cerf
|
Article
|
| 2024 |
Privacy Regulation and Targeted Advertising: Evidence from Apple’s App Tracking Transparency
|
Guy Aridor, Yeon-Koo Che
|
Working Paper
|
| 2024 |
Educating marketers for the digital future.
|
Neal Roese, Can Uslay, Silvana Dakduk
|
Book Chapter
|
| 2024 |
The MovieLens Beliefs Dataset: Collecting Pre-Choice Data for Online Recommender Systems
|
Guy Aridor, Duarte Goncalves, Daniel Kluver, Ruoyan Kong, Joseph Konstan
|
Working Paper
|
| 2024 |
Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products
|
Alexander Chernev, Sean Blair, Ulf Bockenholt
|
Working Paper
|
| 2024 |
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta,
Marketing Science
|
Nils Wernerfelt, Anna Tuchman, Bradley Shapiro, Robert Moakler
|
Article
|
| 2024 |
Predictive Incrementality by Experimentation (PIE) for Ad Measurement
|
Brett Gordon, Robert Moakler, Florian Zettelmeyer
|
Working Paper
|
| 2024 |
Information-Constrained Coordination of Economic Behavior,
Journal of Economic Dynamics and Control
|
Guy Aridor, Michael Woodford, Rava Azeredo da Silveira
|
Article
|
| 2024 |
The Economics of Social Media,
Journal of Economic Literature
|
Guy Aridor, Rafael Jimenez-Duran, Ro'ee Levy, Lena Song
|
Article
|
| 2024 |
Multi-cell experiments for marginal treatment effect estimation of digital ads
|
Caio Waisman, Brett Gordon
|
Working Paper
|
| 2024 |
Using Price Promotions to Drive Children’s Healthy Choices in a Dev,
Journal of Marketing Research
|
Michal Maimaran, Szu-chi Huang, Daniella Kupor
|
Article
|
| 2024 |
Disengage from the Discordant Self: Value Incongruent Behaviors Increase Moral Disengagement and Subsequent Immoral Conduct
|
Chethana Achar, Jiaqian Wang
|
Working Paper
|
| 2024 |
Mapping Human Decision-Making Skills to Educational Objectives: A Framework for Assessment
|
Michal Maimaran, Brittany Shoots-Reinhard, Ariella Kristal, Audrey Michal
|
Working Paper
|
| 2024 |
The Dark Triad predicts public display of offensive political products,
Journal of Research in Personality
|
Matejas Mackin, Neal Roese
|
Article
|
| 2024 |
When Fundraisers Fail: Implications for Donor Retention and Donation Platforms
|
Abhishek Rishabh, Anna Tuchman, Pradeep Chintagunta
|
Working Paper
|
| 2024 |
Challenges and Opportunities of Technology for Decision-making
|
Michal Maimaran, Jackie Silverman, Brittany Shoots-Reinhard, Rachel Schiera
|
Working Paper
|
