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Research Details
Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products
Type
Working Paper
Author(s)
Alexander Chernev, Sean Blair, Ulf Bockenholt
Date Published
2024
Citations
Chernev, Alexander, Sean Blair, and Ulf Bockenholt. 2024. Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products.
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