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Birju Shah
Marketing
Clinical Assistant Professor of Marketing
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Currently Birju is a clinical assistant professor of Product Management and AI at Kellogg. Birju Shah is a seasoned product leader, entrepreneur, and educator with over 15 years of experience in building and scaling innovative AI and ML products for various industries and use cases. He is the CEO of Loam, an AI-powered sustainability platform that helps companies accelerate their environmental and social impact, while also enhancing their stakeholder value chain. He is also a Clinical Assistant Professor of Product and AI at Northwestern University - Kellogg School of Management, where he teaches and mentors students and executives on how to design, develop, and deploy intelligent products including, but not exclusive to AI and ML products and platforms. He has been a CPO, CEO, and President, while an academic professor for the last decade.
Prior to Loam, Birju was the head of healthcare products at Uber and the head of product for ML/AI at Uber, where he managed large product, data, and engineering teams that built over 10 products used by 2 billion people worldwide with an attributed total market cap value of over $3 billion. He also has experience in starting his own ventures, working at large tech organizations in their early and mature stages, and transforming various commercial organizations via private equity buyouts. His approach to launching and evolving products is based on data-driven decision-making, digital transformation, and achieving large outcomes. Birju is passionate about using technology for long-term sustainability and equity up-leveling, and is actively seeking a mission-driven public board role that leverages his expertise in AI, ML, and sustainability governance.
Birju holds an MBA from the Massachusetts Institute of Technology, Sloan School of Business, where he was a McGovern Scholar and a Legatum Scholar. Birju is a graduate of Northwestern University with a BSE in Industrial Engineering.
Research: Business Innovation, Digital Marketing, Enterprise Analytics, Machine Learning, Sensors, AI
Professional: Product strategy, Business Innovation, Digital Marketing, Product in AI
| Date | Title | Author | Type |
|---|---|---|---|
Product Management
Product Strategy
Machine Learning
AI
Sustainability
Founder & Startup
Alternative Asset Investment
Elevate your leadership in a world transformed by digital innovation and generative AI. Designed for Kellogg Executive MBA alumni, EMBA: Leading into the Future offers a deep dive into how to strategically navigate today’s complex business landscape. With exclusive insights from Kellogg’s esteemed faculty, discover how to harness emerging technologies and lead at the highest levels with enhanced creativity and confidence.
The speed of adoption and the impact of generative AI presents massive opportunities as well as challenges, with early adopters – and early winners – coming from a variety of industries. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of the foundation of generative AI and its practical applications – with a focus on use cases across the enterprise value chain.
All FT GIM classes will hold a final, mandatory class session. Please refer to each class's syllabi for the date and time.
Global Initiatives in Management (GIM) is an international experiential learning course designed to provide students with an introduction to the unique business opportunities, management practices and market dynamics of a specific region or global industry. The course combines in-class lectures, reading discussions and case studies during the winter quarter with ten days of international field research over spring break. Immersed in the culture and language of their host countries, students will have the opportunity to meet with local business and government leaders, conduct interviews and collect data for their group research projects, and experience some of the unique social and cultural facets of the region. Final presentations and written research reports are due in spring quarter after completion of the overseas portion of the class. Each class section is taught by a faculty member with deep knowledge of the region or industry and supported by an advisor from the Kellogg staff who assists students in planning the field experience. Students are financially responsible for their travel costs, and financial aid is available to those who qualify.
All FT GIM classes will hold a final, mandatory class session. Please refer to each class's syllabi for the date and time.
Global Initiatives in Management (GIM) is an international experiential learning course designed to provide students with an introduction to the unique business opportunities, management practices and market dynamics of a specific region or global industry. The course combines in-class lectures, reading discussions and case studies during the winter quarter with ten days of international field research over spring break. Immersed in the culture and language of their host countries, students will have the opportunity to meet with local business and government leaders, conduct interviews and collect data for their group research projects, and experience some of the unique social and cultural facets of the region. Final presentations and written research reports are due in spring quarter after completion of the overseas portion of the class. Each class section is taught by a faculty member with deep knowledge of the region or industry and supported by an advisor from the Kellogg staff who assists students in planning the field experience. Students are financially responsible for their travel costs, and financial aid is available to those who qualify.