Robert Schieffer joined the Kellogg faculty in 1997, and has taught in the full time program, the executive MBA program, the part time program, and in numerous executive education programs. Courses he has taught include Customer Insight Tools, Marketing Research, and Marketing Strategy.
He has served as the Academic Director of the Customer Insight Tools executive seminar at Kellogg for 10 years, and has developed and led over 50 Kellogg executive education seminars for AB INBEV, GE, Ashland, the Melbourne Business School, the Indian School of Business, the Guanghua School of Business and the American University in Cairo.
Schieffer also joined the faculty of the McCormick School of Engineering at Northwestern University in 2006, and teaches Customer Driven Innovation in the Masters of Product Design and Development Program.
In addition to teaching at Kellogg and McCormick, Schieffer consults with leading corporations around the world on customer insight initiatives. Recent clients have included AB INBEV, Hyatt, Baxter, Abbott Laboratories, Ricoh Innovations, St. Jude Medical, and Accelerace, an innovation program sponsored by Denmark.
Prior to joining the Kellogg faculty, Schieffer held senior Marketing leadership positions in successful global corporations, including Abbott Laboratories and the Adolph Coors Company. While with Abbott, he was part of a management team which grew the diagnostics division by over 500% over a twelve year period, making it the largest division at the company at the time.
Schieffer is the author of Ten Key Customer Insights (2005), and is the President of Schieffer and Associates, a Marketing Consulting and Development firm. He is a member of the Board of Directors of Chicagoland Habitat for Humanity.
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Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.
