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Jim Lecinski
Marketing
Clinical Professor of Marketing
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Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named Kellogg's Professor of the Year in 2022. He is a recognized marketing expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas. Jim's seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes. His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book.
| Date | Title | Author | Type |
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Marketing Strategy, Brand Strategy, Distribution Strategy, Digital Transformation Strategy
The speed of adoption and the impact of generative AI presents massive opportunities as well as challenges, with early adopters – and early winners – coming from a variety of industries. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of the foundation of generative AI and its practical applications – with a focus on use cases across the enterprise value chain.
Industry AI Capstone Project
This course is available only to students in the MBAI Program