Dr. Labroo is a Consumer Psychologist and Professor of Marketing. Her expertise is in judgment and decision-making, including the role emotions play in consumer choices, health-regulation, self-control, pro-social action, and creativity. Her research designs psychological interventions to nudge consumers into taking actions beneficial to them and to society in the long run and has featured in New York Times, Time, MSN, Forbes, Financial Times, Business Week, Scientific American, and other leading media outlets and she has presented this research a several leading business schools and psychology departments worldwide.
She is recipient of the Society for Consumer Psychology Early Career Award (2011), a Marketing Science Insoitiute Young Scholar (2007), is currently co-Editor at the Journal of Consumer Psychology and previously Editor-in-Chief of Marketing Letters (2020-2023). She also is on the Policy Advisoy Boards of the Journal of Consumer Psychology Data Policy Board (2021), Psychology & Marketing, and Consumer Psychology Review. She previously served as Associate Editor at Perspectives on Psychological Science (PPS), for Journal of Consumer Research and Journal of Consumer Psychology, and she serves on several Editorial Review Boards.
Dr. Labroo teaches Marketing Strategy courses in Kellogg’s EMBA, Exec Ed. And MBA programs and has worked through her career with more than 4000 executives. She serves on Advisory Boards of start-ups and non-profits and has consulted in the pharmaceutical and non-profit space. An exceptional educator, she was voted by her EMBA class as winner of the J. Keith Murnighan Outstanding Professor Award in a Core (2020) and the Chair’s Core Course Teaching Award (2021).
Before joining Kellogg, Dr. Labroo served as the Patricia C. Ellison Professor of Marketing at University of Toronto's Rotman School of Management, and as Assistant and then Associate Professor of Marketing at Chicago Booth, where she taught MBA and Executive Courses on Marketing Strategy and on Strategic Brand Communications. She previously worked in advertising, on Unilever and SmithKline Beecham Brands. She has an MBA from the Indian Institute of Management (Ahmedabad) and her PhD is from Cornell.
