Julie Hennessy
Clinical Professor of Marketing
Julie Hennessy is a Clinical Professor of Marketing at the Kellogg School of Management at Northwestern University. Professor Hennessy's MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works frequently with research and technology-driven firms that desire to become more customer-centric, in both new product/services and mature product/services categories.
At Kellogg, she teaches three courses: Introduction to Marketing, Advanced Marketing Strategy for Growth and Defense, and Marketing Consulting Lab. In addition to MBA courses, she teaches extensively at the Executive level. Recent Executive teaching assignments have included work with Starbucks, Facebook, Hyatt, SC Johnson, Abbvie, Medtronic, Nestle, McDonalds, Microsoft, ABInBev, John Deere, Kraft/Heinz and Textron.
Professor Hennessy has been a regular recipient of teaching awards at the Kellogg School. In both 2017 and 2007, she received the Lawrence G. Lavengood Outstanding Professor of the Year Award, Kellogg's top award for teaching quality and impact, as voted by the Kellogg graduating class. She had been a finalist (top 5 faculty members) in consideration for the Lavengood Award in 2004, 2005, 2006, 2007, 2013, 2014, 2015, and 2016. Professor Hennessy has also been recognized by her academic department, winning the Marketing Department's Core Course Teaching award three times, most recently in 2022. She has also received special student impact awards in 2009, 2010, 2011, 2013, 2016, 2017, and 2018.
Professor Hennessy is also a leader on the Executive Education side of Kellogg. She serves as Academic Director of Kellogg's Executive Development Program, an intensive, three week program for Senior Executives. She is also the Academic Director for two Kellogg Custom programs: one for Textron Corporation and one for the National Association of Convenience Stores. Professor Hennessy serves as a coach for executives newly joining the Kellogg faculty in Executive teaching roles.
- Marketing management
- Marketing strategy
- Branding
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MM, 1982, Finance, Marketing, Kellogg School of Management, Northwestern University
BS, Mathematics, Psychology, Indiana University -
Clinical Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 2007-present
Clinical Associate Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 2004-2006
Clinical Assistant Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 1997-2004 -
President, Hennessy Associates, Inc., 1997-present
Category Manager, Kraft Foods, 1986-1997 -
Marketing Department Core Course Teaching Award
LG Lavengood Teacher of the Year Award
Certificate of Impact Teaching Award
Certificate of Impact Teaching Award, Fall Quarter 2016
Finalist for L. G. Lavengood Outstanding Professor of the Year Award
Finalist for L. G. Lavengood Outstanding Professor of the Year Award
Finalist for L. G. Lavengood Outstanding Professor of the Year Award
Chairs, Kellogg School of Management, 2010-2011, 2006-2007, 2004-2005, 2001-2002, 1999-2000
L.G. Lavengood Outstanding Professor of the Year Award, Kellogg School of Management, 2007
Business for Scientists and Engineers
For practitioners and academics in science and engineering, this highly focused program provides a solid grounding in business concepts, industry-specific tools and practical frameworks for developing the business acumen you need to advance your life’s work.
Executive Development Program
The Kellogg Executive Development Program transforms organizational leaders. It equips top-performing, mid-level to senior managers to make decisions and take strategic action based upon both traditional and innovative business practices. Participants build skills and awareness as they realize their potential for assuming general management roles.
Kellogg on Branding
Utilizing a blended learning approach from the thought leaders at Kellogg, learn how branding can help you build a solid and enduring business while gaining new insights into the importance and value of a strongly differentiated brand.
The Customer-Focused Organization
The digital revolution is empowering customers, fueling disruptive innovation and globalization of markets. In the wake of these challenges, firms that are customer-centric thrive. Learn how leaders successfully infuse a customer-centric perspective throughout an organization, generate value, build brands with meaning, and offer exceptional customer experiences to win in the digital age.
Marketing Consulting Laboratory (MKTG-650-0)
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professor relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."
This course may not be dropped less than a week prior to the start of the quarter
Recommended Prerequisite: MKTG-450-0
Marketing Management (MKTG-430-0)
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
