executive-education
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Center for Nonprofit Management
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Thought Leadership
Webinar — Using the Brain in Business: Three Ideas From Neuroscience That Will Change the Way Business Is Done
In recent years, companies and business executives increasingly are turning to neuroscience methods to better understand their customers, hire better, build effective teams and make better decisions. Kellogg Professor Moran Cerf presents the three remarkable and novel ideas from neuroscience that will shape the way companies navigate in the coming decade.Additional Resources
- Professor Cerf's additional resources
- "Founder Passion, Neural Engagement and Informal Investor Interest in Startup Pitches: an fMRI study"
- Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
- A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers
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