Kellogg Sales Institute | Kellogg Executive Education

Craig Wortmann speaking for the Kellogg Sales Institute, Chicago, IL

Selling is the process of helping people make progress in their lives

The Kellogg Sales Institute was founded in 2017 with the mission to extend the Kellogg School of Management’s established world-class business education reputation into the study of selling, and to develop the best sales leaders and talent anywhere in the world. Our goal is to elevate the profession of sales.

We create and teach classes and programs which activate high-impact sales habits through immersive, bespoke experiences. The purpose of these programs is to develop magnetic salespeople who are able to drive predictably high growth for their organizations. We help people develop the skill and disciplines to speak their preferred future into existence.

We are excited to see what we can do for your organization’s sales culture and revenue growth.

Work With Us

What does sales success look like to you and how can we help you get there?

Conversations with the Kellogg Sales Institute

In 2021, we launched the Conversations with the Kellogg Sales Institute webinar series. Featuring KSI founder and Academic Director Craig Wortmann and KSI faculty Andrew Sykes, it focused on teaching what it takes to show up, stand out and break-through in every conversation you have. Conversations with the KSI returned in 2023 with an expanded faculty and featuring alumni voices! Watch some of those discussions below and follow our LinkedIn to stay informed about upcoming webinars and more ways to engage with the KSI!

Influential Presence

Getting Up To Speed…FAST!

The Responsible Promise Habit

Getting Good at Getting great (Deliberate Practice)

Present Yourself

Conversation Mastery

Asking the Right Questions

The Power of Story

What We Do

Live In-Person Open Enrollment Courses:
- Selling Yourself and Your Ideas
- Leveraging Insights from the Kellogg Sales Institute: A New Fundraising Approach for Nonprofit Executives (in partnership with Kellogg Center for Nonprofit Management)
Custom sales curriculum for your organization
Online masterclasses
Deep-dive one-day bootcamps
Multi-day live sales programs
Conference keynotes
Teach-the-teacher training
Sales consultation
Online programs:
- Mastering Sales: A Toolkit for Success
- Kellogg Sales School
- Advanced Analytics for Sales Leaders (Taught by friend of the KSI Professor Joel K. Shapiro)

Download our 2023 Offerings

What We Are Up To

Kellogg Insight Webinar – The Insightful Leader Live: How to Talk about Your Work (and Yourself) So People Listen
Selling from the Heart podcast: Professor Sykes on transforming sales through trust
Emeritus Webinar — Secrets for Selling Technology and SaaS
TedX Talk — How to Be the Most Trustworthy Person You Know!
WBEZ Interview — Reset with Sasha-Ann Simons: As layoffs hit the tech industry, how vulnerable is Chicago?
Kellogg Insight Podcast — What People Get Wrong about Setting Goals
Kellogg Insight Article — Selling in a Virtual World
Kellogg Insight Podcast — Be Bold and Get What You Want
Kellogg Insight Article — How to Coach Your Sales Team through the Pandemic and Beyond
Google Talk — How to Become a Magnetic Human Being
What We're Reading — The KSI Recommended Reading List (pdf)

What Participants Say

David Baker Ignited His Company’s Growth With the Kellogg Mastering Sales Program (Emeritus blog post)

David Baker, CleanMark
Mastering Sales: A Toolkit for Success Student

"Now the hard work begins. It is up to me to practice and implement these jewels of knowledge, skills and disciplines into my personal and professional life. I know now that I am just at the real beginning of this journey and with the Quarterly Goal Setting Tool, I can monitor and put into tangible skills what I have been shown these last 11 weeks. Thank you all for an incredible learning opportunity."

Michelle King, Maritomo Yacht Sales
Mastering Sales: A Toolkit for Success Student

"As a Kellogg alum (MBA 1990), I had high expectations for Mastering Sales, and I am happy to say that Kellogg Sales Institute surpassed them all. As the Founder and CEO of a small pet-care start-up — Kinn, Inc. — I am the de-facto company's head of sales and face of the company. The lessons learned have been invaluable as we pivot our company to be more relevant to our industry during COVID-19 and come out stronger on the other side."

Alex McKinnon, Kinn, Inc.
Mastering Sales: A Toolkit for Success Student

"[Professor Sykes], I recently attended your training session, "Engage Your Customer" at Google. I wanted to reach out to say thank you; that training was one of the best I have attended in a long time. I was able to sit with one of my direct teammates and we have been practicing the 2x2 feedback model that you taught us. Again, I just wanted to say thank you for making an impact on me and helping me be a better seller. I will continue to revisit your material and work on these skills.”

Kaelin Melbourne, Google Seller
Google Custom Sales Program Attendee