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Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review
Homes.com and Squarespace Fumble during the Big Game
EVANSTON, IL. (Feb. 11, 2024) — Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its ‘Javier in Frame’ spot in the 20th Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew’s 'Having A Blast’ and Dove’s ‘Hard Knocks.’ Not all advertisers had a winning night, including Homes.com, Temu and Squarespace, which received low grades during this year's Ad Review.
Kellogg Super Bowl Ad Review Celebrated its 20th Anniversary in 2024
Kellogg marketing professors Tim Calkins and Derek Rucker revisit some of the most iconic Super Bowl ads, while sharing frameworks from their event, the Super Bowl Ad Review, and how it prepares future marketing leaders to create impactful advertising. (Spoiler alert: Many former students have gone on to create Super Bowl commercials of their own.)
Kellogg on Branding
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Kellogg continues to write the book on marketing and branding. Learn how to put our world-class thought leadership and real-world insights to work in your company.
Meet the experts behind Kellogg Super Bowl Ad Review
The Kellogg School Super Bowl Advertising Review panel comprises Kellogg Marketing Club students, led by two of Kellogg’s most widely recognized marketing professors, Tim Calkins and Derek Rucker.